I came across Jarritos sour gummies by Canel’s recently, and my immediate thought was: how clever. Two things drew me in. First, I had never seen them before. Second, I realized what a strategic move it was for Jarritos to expand its product line in this direction. Jarritos Mexican Cola already stands out in a […]

A bottle is a bottle. Until you change the shape, the material, the lid, the proportion, or the scale. Until you place it beside something else. Until you change the light, the surface, or the environment around it. Suddenly, it feels different. This is what I’m interested in when I think about visual language — […]

  A photograph is rarely just a photograph. I’ve been thinking a lot  about what happens when you stop looking at an image as the final piece, and start looking at it as a starting point. One moment can hold so many possibilities. The photograph might begin as something simple — a texture, an object, […]

What happens when we design around how a space makes us feel? I’ve been thinking about the relationship between design, comfort, memory, and the body. It started with something relatively simple. I’ve been making my home feel more like me. Not necessarily by buying more things, but by becoming more intentional about what I surround […]

On curiosity, perception, personal meaning, and the way I see design. What if a name could hold an entire philosophy? When I chose the name Only Else, I was drawn to the tension between two simple words. The way they could be interpreted individually, but also how they came together to suggest something more. Only. […]