feeling first
everything

else second

03

For businesses expanding into new products, spaces, or experiences, or trying to create greater cohesion across what they already have.

Touchpoint strategy · Spatial concepts · Customer experience · Brand expansion

For founders and teams ready to translate their vision into a distinct visual language and cohesive brand identity.

Creative concepts · Art direction · Visual identity · Digital expression

Creative Direction & Identity

For businesses that need clarity on who they are, what makes them different, who they serve, and where they should go next.

Positioning · Research · Brand foundations · Strategic direction

Book project Book Brand Consultation

Every project begins with a conversation. We’ll look at what you’re building, where you are now, what isn’t quite working, and what you’re trying to make possible.

From there, I’ll recommend the right combination of consulting, strategy, creative direction, and design — shaped around what the project actually needs.

Sometimes that’s a focused consulting engagement. Sometimes it’s a complete identity. Sometimes it’s something that doesn’t fit neatly into either — and that’s the point. The work is shaped around the idea, not the other way around.

For focused questions, strategic clarity, or an outside creative perspective, one-off consulting sessions are also available for $200 for 90 mins.

Only Else is a creative consultancy working across brand, space and experience.

I help founders and creative teams find the thread that connects what they're building — shaping the strategy, visual language and experiences that make an idea feel distinct.

There isn't a fixed formula.
Some projects need clarity before they need design. Others need a new identity, a stronger point of view, or an experience that brings the brand into the physical world.

We start with the idea. Then we figure out what it needs.

how i work

02

Brand Ecosystems & Experience

01

brand strategy & positioning

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Creative direction for ideas worth making tangible.

Consulting sessions

A focused working session for when you need an experienced creative perspective,

strategic direction, or help getting unstuck.

90 minutes · $500

Find the direction before you build it.

For brands, businesses and ideas that need a clearer point of view.

I work alongside you to uncover what's underneath the idea, identify what's missing, and create a creative direction you can actually build from.

This can include:

Brand & Positioning
Brand Audits
Creative Direction
Brand DNA
Visual Strategy
Art Direction
Experience Strategy
Concept Development

Whether you're starting something new or evolving something that already exists, the goal is the same:

Clarity you can move forward with.

01 creative consulting

Give the idea a visual language.

When the direction is clear, I translate it into an identity that feels cohesive, recognizable and alive.

Identity projects can include:

Logo & Identity Systems
Typography
Colour
Visual Language
Art Direction
Photography Direction
Brand Guidelines
Web Direction

I don't believe a brand is a logo.

It's the world that forms around the idea.

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02 brand identity

When the brand becomes a place.

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03 Spaces & Atmosphere

I approach interiors and environments as an extension of identity — considering how a space looks, feels and moves.

Projects can include:

Interior Concepts
Spatial Direction
Material & Colour Direction
Styling
Hospitality
Retail
Wellness & Studio Spaces
Objects & Furniture

Because a brand can be experienced long before anyone sees a logo.

For projects that exist somewhere between brand, space, culture and experience.

This can include:

Experience Design
Campaign Concepts
Creative Activations
Content Direction
Photography
Launch Concepts
Retail & Hospitality Concepts
Community Experiences

The medium can change.

The idea stays connected.

Designing how an idea is felt.