I approach design as a connected system, where strategy, identity, environment, and experience inform one another.

My background spans community development, marketing, research, and design, shaping a practice that looks beyond individual deliverables to understand the bigger picture: what a business is building, who it serves, and how its ideas can translate into a cohesive experience.

Through Only Else, I work with founders and businesses to find clarity, establish creative direction, and build brands with intention, character, and a point of view.

- Tayler Sim, Founder of Only Else 

A CREATIVE PRACTICE FOR THE THINGS WE EXPERIENCE, NOT JUST SEE.

Brands I've worked with

Creativity doesn't need to stay in one category. A brand can shape a space. A space can tell a story. An object can change an environment. An environment can create community.

An experience can bring it all together. The starting point might be a brand, a space, an object, a business, or simply an idea. Only Else looks for what makes something feel like itself, then translates that essence into a world that can be seen, experienced, and remembered.

The medium changes. The connection doesn't.

Designing ecosystems, not just aesthetics.

philosophy
one idea. many forms.

Before anything
is designed,


it’s felt.

Places and communities designed to bring people together. Thoughtful moments that turn identity into something felt.

// EXPERIENCES

Physical worlds where identity becomes tangible.

// environments

Visual identities that give ideas a distinct point of view.

// BRAND IDENTITY

Interiors shaped around atmosphere, function, and feeling.

// spaces

// objects

Objects with character, purpose, and presence.

one idea many forms.

Before anything
is designed,


it’s felt.

Building brands with clarity, character, and intention.



Brand Strategy
Visual Identity
Logo Design
Web Design
Creative Direction
Brand Audits

Identity

Creative consulting

01

Brands I've worked with

Designing spaces and physical worlds that reflect who they are.




Interior Design
Spatial Design
Styling
Objects & Furniture
Hospitality
Community & Retail Concepts

environment

02

What they're saying:

“Tayler's partnership elevated my brand and business to a whole new level—I would recommend her to anyone looking to build a brand that's both beautiful and deeply aligned.”

- Brian Coones, REWIRE

“Tayler has an incredible creative vision and a unique ability to transform ideas into authentic, beautiful brands that truly express the feeling you want your business to bring into the world.”

- Caitlyn, Artist, Caitlyn Mary Art

“Tayler brought a thoughtful, strategic perspective to the development of our brand, helping us challenge our positioning and translate our ideas into a distinctive visual identity. Her eye for typography, colour, and detail helped shape a bold, cohesive brand system that feels true to who we are, while giving us the flexibility to grow and evolve. She was a valuable creative collaborator throughout the process. We highly recommend working with Tayler and look forward to collaborating with her in the future. 

- Connor, Creative Diretor, Nobs Creative

“You have a rare ability to articulate a vision that I couldn't fully express myself. You understood what I was trying to create before I had the words for it, and turned it into something that felt completely authentic.”

- Kristina, Embodiement Coach, With Kristina

explore the study

#makingelsewhere

Curious about the thinking behind the practice?

Making Elsewhere is an ongoing research + design study exploring why we’re drawn to certain spaces, colours, materials, places and feelings — and how our environments shape the way we experience ourselves and the world around us.