Women's Embodiment Coaching
A brand identity designed to help women return to themselves through movement, nourishment, and intuitive wellness.
The Challenge
The wellness industry often prioritizes perfection and transformation. Kristina's philosophy is different: helping women return to themselves through movement, nourishment, and self-compassion. The challenge was creating a brand that felt as supportive as the experience itself.
Services Provided
Brand Strategy • Brand DNA • Brand Positioning • Visual Strategy • Photography Direction • Brand Identity • Logo Design • Typography • Colour Palette • Brand Guidelines
Project Overview
withkristina needed a brand that reflected a softer approach to wellness—one rooted in connection rather than performance. Together, we created a strategic identity that communicates trust, femininity, and a more intuitive relationship with movement.
Strategic Foundation
Every decision was guided by one question:
How should this brand make people feel?
The strategy positioned withKristina as a guide & friendly support rather than an authority, building a brand centered on connection, trust, and everyday wellbeing.
Brand Positioning
The identity was built around three core principles:
With, Not Above — Community over authority.
Intuitive Movement — Listening before leading.
Feminine Nourishment — Wellness that supports rather than restricts.
Visual Strategy
The visual language draws from nature, movement, and everyday rituals to create a brand that feels calm, grounded, and approachable. Every element was chosen to reinforce the emotional experience behind the brand.
Photography Direction
Photography wasn't included in the project scope. Instead, a visual direction was developed to guide future content creation, defining the mood, symbolism, materials, and imagery that best represent the brand.
Visual Identity
A soft seasonal colour palette, approachable typography, and a refined logo system work together to create a brand that feels warm, feminine, and quietly confident.
the result
The final identity reflects a softer approach to wellness—one rooted in trust, intuition, and genuine connection. More than a visual identity, it provides a strategic foundation that can grow alongside the business.
Deliverables
Brand Strategy
Brand Positioning
Visual Strategy
Photography Direction
Visual Identity
client: withkristina
location: Vancouver, BC
website: Coming soon!
